Bonus Report
Niche Marketing
Research
Copyright 2008 © – by Dave B & Thad Roe
BigCatSkillz Marketing
Legal Disclaimer
Whilst we have made our best efforts to provide you with quality information, you agree not to
hold us legally responsible for any liability, damages or losses of any kind as a consequence
of following any advice, expressed or implied, within this publication or at
affiliatenicheclub.com.
As this is a free sample report, you can give away this ebook as long as you do NOT
alter the contents in any way, but it must NOT be sold for ANY fee. If you copy or alter
the contents of this ebook in ANY way, you are in violation of international copyright laws, and
you WILL be prosecuted to the fullest extent of such laws.
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Contents
Contents............................................................................................................2
Introduction & Overview.................................................................................3
Top Recession Proof Marketing Ideas.......................................................3
1. Help People Save Money.....................................................................3
2. Repairs & Improvements.....................................................................3
3. Target the Wealthy and Luxury Items................................................4
4. Career Changes and Education..........................................................4
5. Help People Get Out of Debt...............................................................4
6. Asset Protection...................................................................................4
7. Tax Help.................................................................................................4
8. Relationships........................................................................................5
9. Gambling...............................................................................................5
10. Escapism.............................................................................................5
11. Lower Housing Costs.........................................................................5
12. Health Issues.......................................................................................5
13. Hot News.............................................................................................6
14. Trading stocks and currencies.........................................................6
15. Help People With Financials..............................................................6
16. Business Cost Cutting.......................................................................6
17. Software - ...........................................................................................6
18. Make Money Online - .........................................................................7
Getting Help & Support...................................................................................8
Don't Get Scammed!....................................................................................8
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Introduction & Overview
This bonus guide builds on a mail sent out regarding Niche Marketing when
times are tough...
"OMG...the sky is falling!...Affiliate marketing is over!"
Hear any comments like this lately on forums?...LOL!
Never fear..the trend is your friend..
We'd like to share a mini-lesson on keeping your eyes and ears focused on
OPPORTUNITY in these shaky financial times, not doom and gloom.
Top Recession Proof Marketing Ideas
1. Help People Save Money
This one is pretty obvious and applies to many purchasing habits, but it's an
important thing to keep top of mind during tight economic times.
People will seek out alternatives and cost saving measures to reduce their
expenses in a number of ways, especially when it comes to necessities.
As you seek out new niche markets or look to expand existing ones, put
yourself in the consumers' shoes and think about potential cost saving
behaviours people might gravitate to.
Considering your own cost saving habits is a great place to start.
Here's just a few things people need and will look to save money on...
Cell phones & plans
Personal care products
Insurance
Energy & gas savings
Clothing
Speciality foods
etc.
2. Repairs & Improvements
The logic here is pretty simple, when people zip up their wallets and aren't
buying new products, they repair and improve their existing ones. And for
many things, they have no choice. Parts, how to guides, and cheap
alternatives are the name of the game here.
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3. Target the Wealthy and Luxury Items
Not talking just about moderately wealthy...we're talking sick wealthy here.
People who won't blink an eye at dropping some big money. Luxury items
may seem like a ridiculous thing to go after in a bad economy, and it certainly
sees a downturn. However, the wealthy may get spooked for a bit, but they
still have plenty of disposable funds. Their habits may change, but not
completely. Ultimately they're still going to break out their wallets to make
themselves feel good and it's somewhat of an undeserved market by affiliates.
You may also think they have a tendency to shop in person. Think again. A
new Google study shows 95% of wealthy shoppers in the market for high
ticket and luxury items do it online, higher than most other demographics.
4. Career Changes and Education
In a poor economy, people are going to be in transition due to layoffs,
cutbacks on hours and pay, etc. Prime opportunity to take advantage of a
surge in people looking for new career training and seeking out new jobs.
Along with that, there's secondary niche markets with things like resume
writing, which becomes especially important when the job market is tight.
Of course, there's also the “home biz opp” and “make money online” crowd
which will probably pick up even more steam.
5. Help People Get Out of Debt
Many Americans are in some mega deep water in terms of debt. Give them a
hand getting out of it. Huge opportunities for debt negotiation, debt reduction,
bankruptcy assistance, foreclosure assistance, transferring credit card
balances, etc.
6. Asset Protection
Offshore, Gold, Safer Sources for Savings and deposits.
7. Tax Help
The tighter people's wallets are, they more they're going to be on the lookout
for tax savings. Software, online services, professional and legal services,
negotiation, etc...can all be marketed as an affiliate.
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8. Relationships
Some things in life override any sort of financial pressure. Breakups, divorce,
finding new love, etc. These issues are highly emotional and consume
people's thoughts around the clock.
More directly related to a bad economy, financial difficulty is one of the top
causes of turmoil in a relationship. Also, more people may seek out a partner
to get their mind off other troubles and try to find someone to consolidate
finances.
9. Gambling
Gambling typically gets a nice boost during rough times for obvious reasons.
Plenty of good affiliate programs out there with recurring income. Some fairly
heavy restrictions on paid advertising though.
10. Escapism
During poor economic times, people naturally gravitate toward ways to
escape and think about something else. Sports, movies, tv, games, etc.
An example of this is something as simple as movie watching habits. Cutting
back on spending...instead of spending a Saturday afternoon at the local
movie theatre dropping $50 on tickets, popcorn, and snacks, people may
scale back and opt to hang out at home and order movies online through
Netflix or Blockbuster.
11. Lower Housing Costs
Take advantage of opportunity where people are in transition. People may
look to downsize their home or apartment. Also, people who have had to
change careers due to job loss or something similar will be in the market for a
place to live.
12. Health Issues
Good economy or bad economy, most health issues are not something
people will hesitate to spend money on.
Also, there's even more opportunity when you think about people seeking out
the lower cost of buying medical equipment, supplies, drugs (natural and
prescription), and other remedies online.
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13. Hot News
Hot political and business news can get a TON of traffic. Just bear in mind
some of that may be pretty short lived...but then again, you may stumble into
an ongoing goldmine.
Here's an example of a campaign targeted around the bank failures:
http://www.moneyandmarkets.com/newsletter/Default103.php?
sc=G100&EC=87720
14. Trading stocks and currencies.
While lousy markets kill a lot of activity from long term investors, there's plenty
of people who are into making short term market plays. If things start to go
really haywire, Forex could present some outstanding opportunities for
traders.
15. Help People With Financials
Budgeting and financial advice can be huge, especially when times are tight.
There's plenty of budgeting software and how to guides to look at marketing
when things aren't going so well economically.
16. Business Cost Cutting
This is a pretty vast topic in and of itself, but promoting cost saving measures
to small, medium, and even large businesses.
Software, automation, payroll, Taxes, Incorporation, Legal Help, etc.
On a side note – you can do a lot at a local level with this as well by offering
your internet marketing expertise for a fee. IM can often end up in a huge
savings vs. some of the more physical advertising mediums.
17. Software -
Not talking about "fun" software here...functionality and problem solving
software is the key.
As we all know, there's plenty of problems with computers that just won't go
away and regardless of the economy, people still need solutions for computer
problems....probably even more so due to the hesitancy to run out and slap a
brand new computer onto a credit card.
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18. Make Money Online -
We would normally tell you to stay away from the 'make money online' niche
unless you are more experienced. Well we do...normally... but in case you
ain't noticed yet, the world has changed.
The posts in the forums now are not 'I want to quit my day job'...they are
'Shit! I just lost my day job'...think about it. What will those people now
search for on Google... 'Make Money Online'!!
AffiliateNicheClub is a 'make money online' program
Wealthy Affiliates is a 'make money online' program.
As are all the products in our 'Getting Help & Support' Section.
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Getting Help & Support
Don't Get Scammed!
There are literally tons of guides and membership sites out there that you will
at some point be tempted to buy or join. Many promise the secret to instant
affiliate marketing success. Don't be fooled or scammed. The truth is
Affiliate Marketing is NOT some big secret...some mystery that only a
privileged few 'Gurus' can master. It's just marketing, common sense, and
hard work...
Here are our main recommendations for Affiliate Marketing products that we
have used to help us along the way and still use and refer to every day:-
Wealthy Affiliates
THE best Affiliate Marketing membership there is covering all aspects of
Affiliate Marketing, with great guidance, tutorials, tools and the most helpful
AM forum around.
Beating Adwords
THE guide to mastering PPC Adwords.
Inside the List
THE guide to mastering List Building.
AdInfiltration
THE guide to mastering placement targeting.
Micro Niche Finder
THE only keyword tool we use outside Google's own tool.
One Week Marketing
THE guide to mastering the free marketing methods with the emphasis on
Squidoo.
"PS. If you buy any of the products listed above or join WA via these links
we've got five great bonuses for ya!! Note: If you join WA via these links you
will need to PM myself or Thad once you get inside WA to get your bonuses”
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